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Defining Digital Strategy

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Frequently asked questions

Today's digital and mobile devices provide unprecedented access to information, products and services across a variety of digital channels. Businesses need to create a seamless brand experience, projecting their brand clearly across the many touch points, channels and devices their customers use. They also need to leverage analytics and the wealth of data available in and around the business to sense and shape market opportunities ahead of their competition. Such a digital strategy is an important step toward becoming an intuitive enterprise.
Managing Seo
Engage leadership. Digital strategy is a CEO agenda item, often led by a chief digital officer.
Embark on journey thinking. Companies should look at everything through the customers’ eyes and how they interact with the brand across all channels.
Build digital capabilities. Effective digital strategy is less about making one big bet and more about coordinating and integrating many small bets that connect to build “platforms.”
Drive integration. Align processes and people to eliminate silos and increase access to and use of “intuitive” information.
Focus on speed and momentum. Early successes build momentum and secure the buy-in needed for later-stage investments.
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